Filipinos are avid watchers of vlogs, TV content via streaming services, and video games.
Social media intelligence monitoring company Meltwater and socially-led creative agency We Are Social recently shared insights on their annual report on social media and worldwide digital trends.
The Digital 2023 report revealed that the time spent online globally has fallen to pre-pandemic levels. However, the time spent on social media use has increased.
An interesting finding from their observations is the growing role of social media in research. More people are turning to social networks for new experiences and information.
The Philippines, for its part, was the number four country in terms of time spent on social media, reaching an average of 3 hours, significantly higher than the global average of 2 hours. The study also identified Filipinos as avid consumers of vlogs and video games, ranking them number one for both. In addition, 23.4% of Filipino internet users own a cryptocurrency compared to the global benchmark of 11.9%, making them the third-highest country to do so.
Other key findings from the said report include that 95.8% of internet users in the Philippines play video games on a device, making it the number one country to do so, ahead of the global benchmark of 81.9%.
Internet users in the Philippines account for 73.1% of the country’s total population. Almost everyone (97.3 percent) accesses the net via mobile, with an average connection speed of 24 Mbps. Around 85.13 million Filipinos ages 16 to 64 spend 9 hours and 14 minutes using the internet.
Campaign Asia. (n.d.). The Philippines has the highest population of vlog watchers and influencer followers: Report | Digital. [online] Available at: https://www.campaignasia.com/article/the-philippines-has-the-highest-population-of-vlog-watchers-and-influencer-follow/475734.
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