YouTube is an online video watching, a free video sharing platform. Even better, you can make your own videos to post and share with others. Since its launch in 2005, YouTube has grown to become one of the most visited websites online, with users watching about 6 billion hours of video each month.
The sheer volume of videos available on YouTube is one factor in its popularity. There is always something fresh to watch on YouTube, where 100 hours of video are posted on average every minute! Additionally, you may find a wide variety of videos on YouTube, including, cute kittens, oddball cooking demonstrations, humorous science lessons, rapid fashion advice, and much more.
YouTube Marketing
More people than ever before are spending a lot of time on YouTube, and they come from all over the world. The factors that influence consumers to accept YouTube advertising as a form of advertising remain unknown. Advertising, no matter how large the budget for it, can only be successful if it captures the attention of communities. In today’s expensive and crowded advertising environment, appropriate messaging and content are critical. Advertisers have taken notice of the social media platform’s mainstreaming.
Why do people enjoy watching YouTube?
The best feature of YouTube is that it allows you to watch videos and other content as many times as you want without getting bored. As a result, YouTube can accommodate millions of users at the same time and allow them to watch videos in whatever way they want. When comparing the audiences of various social media platforms, YouTube clearly outperforms them. It not only serves billions of users worldwide, but it also allows you to search for Vloggers from multiple countries, states, and continents at the same time.
People think of many things like subjects, industries, items, fashions, or pieces of knowledge; YouTube has videos relating to them. It not only gives you access to a huge variety of videos but also enables you to take in several facets of a single experience. Because of this, it is regarded as the center and repository of all 21st-century videos.
Conclusion
Additionally, anyone can create their own channels to amuse audiences and earn money. Users can upload, view, comment on, and link to videos on the 2005-founded multimedia network known as YouTube. With over one billion monthly visitors who view more than six billion hours of video each month and are incredibly active on YouTube, enjoying, sharing, and commenting on videos as well as uploading 100 hours of new video every minute, it is the third most frequented website in the entire world.
Reference
Dehghani, M., Niaki, M.K., Ramezani, I. and Sali, R. (2016). Evaluating the Influence of YouTube Advertising for Attraction of Young Customers. Computers in Human Behavior, [online] 59(1), pp.165–172. doi:10.1016/j.chb.2016.01.037. [Accessed 5 December 2022]
GCF Global (2022). YouTube: What is youtube? [online] GCFGlobal.org. Available at: https://edu.gcfglobal.org/en/youtube/what-is-youtube/1/ [Accessed 5 December 2022].
Nishitha (2019). Reasons why people love YouTube, and you should be there too! [online] WHITTYSPARKS. Available at: https://wittysparks.com/youtube-benefits-in-your-marketing-strategy/ [Accessed 8 December 2022].
