The majority of Filipinos kick off their day with a cup of coffee. For a Filipino, coffee is more than just a drink. The most typical reason why coffee is popular and loved by many Filipinos and remains their go-to drink is that it helps them fuel their day and boost their energy.
For a brief background of coffee history in the Philippines, it was first brought to the country by two Franciscan Friars way back in 1740. The first coffee tree introduced to the Philippines was in Lipa, Batangas, making Batangas the Philippines’ coffee capital. In the 1880s, the Philippines became the fourth largest exporter of coffee beans.
The good news is that the Filipino coffee industry continues to evolve, according to a study conducted by Kantar Worldpanel Philippines. Through this study, a notable shift in Filipinos’ coffee-drinking behaviour has been observed, and it was concluded that 93 percent of Filipino homes and those with older persons buy coffee mixes at least once a week. Many consumers of mixed coffee purchases that contribute to sales growth were mainly from Metro Manila, South Luzon and Mindanao markets. These two years of consistent growth made the Filipinos shift from moderate to heavy coffee drinkers.
Even these days, there are still numerous coffee shops sprouting around Metro Manila and in the highly urbanized cities and provinces. This industry has become popular in the country, and Filipino consumers – many of whom are students doing their schoolwork, digital nomads working remotely, especially during this time of the pandemic, and, of course, those who want to relax and enjoy their favourite coffee drink – love going to coffee shops.
So, if you want to taste the Filipino culture, make sure to try their local coffees. You will enjoy every sip of it, as it is made excellently.
References:
History of Philippine Coffee – Venture Coffee Company [Online]
Available at: https://venturecoffeecompany.com/philippine-coffee [Accessed 23 Feb. 2022].
Adobo Magazine (2015) Kantar Worldpanel: Filipinos are coffee addicts, 3-in-1 mix is king [Online]Availbable at: https://www.kantarworldpanel.com/ph/In-the-Media [Accessed 23 Feb. 2022]
