As beauty brands diversify, K-beauty entered the hair loss treatment area. Hair loss is not only a matter of quality of life, but also an area of beauty. Consumers who see the bright and tidy hair of TV stars hope to have healthy and beautiful hair like them.
Beginning at age 35 with a 40% loss rate for men and growing to a 70% loss rate for men age 80, the majority of the world-wide population may lose their hair. The restoration of which will require professional services. The potential of hair treatment and scalp care business is needless to say. As many more people visit specialized skin care shops, more and more people are now looking for specialized hair treatment shop. In addition to genetic causes, hair loss can be caused by stress or environmental effects. Hairless people are increasing due to various reasons such as excessive work stress or eating habits. People are looking for customizing scalp hair treatment. Hair treatment products have become considerable items in the aesthetic industry.
K-beauty responds to consumers` need. Dr. Seed, a natural-derived hair care brand has released its new product Dr. Seed Solution Booster.
(Do Wook, 2020)
Before the official launch of the new product, Wadis crowdfunding (biggest crowd funding system in Korea) was conducted. In the initial funding, the company achieved 10,000% of the target goal. The company became greatly popular with its unique ideas and excellent product quality.
“Solution Booster” is a groundbreaking item that treats the scalp by mixing it with shampoo, so there is no need to purchase a separate functional shampoo. It is released in two lines: hair loss scalp and oily skin, so it can be used selectively depending on an individual`s scalp condition. Different people have different skin and scalp characteristics. The health of the scalp depends on how you manage your hair, depending on whether you have a lot of heat, sweat, or temperature sensitivity. However, most people do not know what type of skin they have. It is very important that products can be selected and used according to the user`s scalp conditions. Both products exclude chemicals that can irritate the scalp, such as bright surfactants, and contain more than 96% of natural ingredients, making it safe for the entire family, from children to adults.
Solution Booster, a booster for hair loss scalp, contains 18 ingredients that help ease hair loss, including a patent ingredient, and menthol, xylitol, and tea tree oil, creating a cooling sensation in the scalp, reducing scalp heat and giving it freshness. ‘Solution Booster Scalp Clinic’, a booster for oily scalp, contains cyclodextrin, a hypoallergenic ingredient derived from corn starch, which helps clean the scalp.
[Reference]
Bong Suk, K., 2019. ‘Total Aesthetic Scalp Care’ leads K-Beasuty Popurority. [online]
Available at: http://www.interviewm.com/news/articleView.html?idxno=129
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THE K-beauty SCIENCE. 2019. Scalp Care When You Take a Shower. [online]
Available at: http://www.thekbs.co.kr/news/articleView.html?idxno=1526
[access: 19 11 2020].
Do Wook, P., 2020. Dr, Seed. Place in SHINSAEGEA, The Biggest Distributor in Korea.
[photograph]. Roy Shu Post.
Available at: https://ccnews.lawissue.co.kr/view.php?ud=202007011959523201204ead0791_12
[access: 19 11 2020].
