AI Customizing and Korean Cosmetics

By Sung Ho. Byun

Nov. 10, 2020

“K – beauty leads the adopting of innovative customizing service based on AI and Big data.”

K-Beauty became the “skincare power” and since then has been aiming at the global skincare market. The growth of K-Beauty has been generated by the K-culture. K-culture describes the export of Korean content, such as dramas, idol star music, cosmetics, and fashion to the world. K-beauty continues to grow, many Korean beauty products spread widely. It has resulted in a rise in competition to be the most innovative K-Beauty brand in Korea. So, today, many Korean beauty companies and brands continue to push the envelope, and the quality of the products also continues to rise constantly. K-beauty is now the Big power in the world skin care industry.

“Pure and vegan” should be the keywords in 2020 because of the world`s pollution problem. More and more products will exclude synthetic components and focus more on natural, organic and vegan ingredients. In addition to the rise in clean and sustainable beauty, look for K-beauty products to use eco-friendly materials for their packages. Customization of product is possible with the latest advancement in technology. AI and big data can create personalized K-beauty products for personal skin. Innovative beauty products will be based on the consumer’s individual data.

Ami Cosmetic spurs the development of a customizing system based on AI and Big data.

Ami Cosmetic, a Korean Derma Cosmetics company, signed a memorandum of understanding (MOU) with Lulu Lab, a company specializing in AI skin analysis solutions through individual skin data. Two companies are speeding up joint commercialization to release personal services based on big data and deep learning.

Lulu Lab has developed the world’s first artificial intelligence beauty solution called “LUMINI,” which accurately analyzes the entire skin of a user’s face through contactless methods. It is a skincare solution that scans skin within 10 seconds based on artificial intelligence (AI) technology and calculates skin data values by correcting interference by light or color, comprehensively analyzes given data and recommend optimal cosmetics for the individual’s skin condition.

In particular, Lulu Lab won the Innovation Award at CES, the world’s largest IT exhibition, in 2019 and 2020 in recognition of its value in utilizing artificial intelligence-based skin data in the beauty industry. It was the first IT solution to be awarded at CosmoProf, the world’s largest cosmetics fair.

Ami cosmetics and Lulu Lab announced that their MOU was selected as the final winner of the “AI support project in Korean Cosmetic” organized by the Information and Communication Industry Promotion Agency in the second half of 2020. Using Lulu Lab’s AI analysis technology, Cosmetic company can develop solutions for non-contact diagnoses and customized cosmetics, apply the solution to domestic and foreign H&B stores that are expected to have a ripple effect to increase the impact of AI

“By developing big data and deep learning-based AI solution services through continuous research and development, we will satisfy consumers by giving them accuracy and reliability of skincare solutions based on AI. We also expect to upgrade and lead customized business models in the future,” the research and development team of Ami Cosmetic said.

[Reference]

Dae ro, L., 2020. Ami cosmetic spurs the development customizing system based on AI and Big data. [online]

Available at: [link]

[access: 10 11 2020].

SEOUL , 2020. K-Beauty is Taking Over the Global Skin Care Industry. [online]

Available at: [link]

[access: 10 11 2020].

By Sungho Byun

SUNG HO BYUN is interested in both traditional international trade and online – based E-commerce sales. He likes to share sales knowledge with others, has a variety of K-Beauty backgrounds, is currently gaining experience in the field. The last goal is to run own one`s company in the future.

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