Korean women love to make -up. But some tries to change that
After K – POP and drama attracted global market, World market started to focus on K – beauty. The main K-beauty products are make – up solutions and skin care products – cosmetics and masks. K-beauty products is one of the donation goods in the world from South Korea which offers functional cosmetics and make – up solutions are subjected to more dramatic evaluation than those of general. K – beauty stars often shows on online and TV beauty programs and viewer soon become a loyal consumer of K-beauty products.
Korean beauty generates a lot of values. But, some Korean women started to against it. Including South Korea, development of beauty market in eastern Asia is related to their cultures and social sensitivity. They are sensitive to how other people think of themselves. They desire to be special, beautiful in front of others. But, it became a “social corset” to women. While beauty business is increasing their strength in the market, “the beauty corset” aimed mostly at women. K-pop stars who often get a professional skin care and K -beauty make – up became the standard. YouTube celebrities with a lot of viewers offer how to apply makeup. Women are always getting beauty pressure in subways and on TV. But, some Korean women started to against that.
SEOUL, South Korea – Ms, Kim, 22 (Kim – Ji – Yeon) said, “Korean women have 12 steps to put on the basic products before they apply makeup.” “That defines the problem. And the beauty industry made beauty pressure worse.”
Korean Youtube celebrity, Ms. Bae Eun-jeong, known as Lina Bae had given beauty tutors before looking at the comments on her channel. Most of commenters are young girls who said makeup made them confidence in the school gathering. After reviewing the comments, Ms. Bae knew there was something wrong. So, she decided to upload a video which give young girls different message. she takes off all the makeup and tells the viewer, “Don’t be so worrying how others see you. You’re beautiful and precious the way you are.”
Development of K – beauty market is definitely valuable. It generates positive things – feel people happy, help people for self – esteem, raise life quality. But, sometimes it would become a social corset to women. Realizing it is just up to us.
[Reference]
IPS, 2020. K-beauty Products Market to Develop New Growth Story | Adwin Korea, Beauty Factory, Bluehug, Amorepacific. [online]
Available at: k-beauty-products-market-to-develop-new-growth-story-adwin-korea-beauty-factory-bluehug-amorepacific
[access: 02 11 2020].
Stevenson, A., 2018. South Korea Loves Plastic Surgery and Makeup. Some Women Want to Change That.. [online]
Available at: https://lilithdosomething.tistory.com/11
[access: 11 11 2020].
