K – beauty products has high quality and that involve exotic and vegan ingredients, pretty packing with sensorial cues and affordable price tag. Standing apart from its peers, K-beauty became an interesting issue on social media platforms with many words attracting new generation looking for next best thing. it’s surprising that Korean beauty has become a hot issue today and it is trying to get vegan trend.
According to “Cosmetic Design`s global editors”, clean & ethical derma beauty products will take the spotlight consistently, cosmetic firms will aim green consumers. (Cosmetics Desing -europe , 2019)
How defines a vegan product? And why new consumers require it?
It’s essential to think of what “vegan” really means. Veganism means excluding use of animal products for food, clothing, skin care and makeup. Consumers know that health is not one size fits all, neither is skin care. Adopting a veganism may not be a cure-all for all skin, but it is false to think that vegan products are less effective than non-vegan products. Sensitive and damaged skin can often be affected by synthetic ingredients, even those that claim to be hypoallergenic or organic because they continue to use traditionally synthetic ingredients like parabens, alcohol, detergents, fragrances. Vegan products are formulated without those things
K – beauty vegan brand “Muldream” is arising.
The vegan cosmetic brand “Muldream” nominated as an excellent product at the 2019 Seoul Awards. Seoul Awards predict that it is promising, will attract global market. The Seoul Business Agency (SBA) is supporting small and medium-sized companies to secure new sales channels by promoting the “SEOUL AWARD” project for outstanding products. It aims to help small and medium-sized companies that have excellent products but are having difficulties in exploring distribution channels.
The selection committee selects products with a total score of 80 or more in quantitative and qualitative evaluations, such as sales performance, external performance, product competitiveness, marketing and distribution channels.
K-Beauty vegan brand “Muldream with the slogan “Components are mild and effective” was also selected for the 2019 Seoul Awards idea product category. Clean beauty, which excludes harmful paraben, phenoxyethanol, silicon, mineral oil, and alcohol, and dye, which emphasizes vegan beauty that contains only plant-derived ingredients. Muldream is an urban healing skincare brand that targets urban skin that has become sensitive to smoke and fine dust.
[reference]
Cosmetics Desing -europe , 2019. 15 global beauty trends to which in 2020: From Cosmetics Design`s editors. [online]
[access: 04 11 2020].
Kim, Y. H., 2019. 2019 Seoul Awards, Vegan brand “MULDREAM” was nominated as outstanding products.. [online]
Available at: http://www.newsrep.co.kr/news/articleView.html?idxno=99078
[access: 04 11 2020].
LEE, K., 2019. A Complete Guide to Vegan and Cruelty-Free K-Beauty Products. [online]
Available at: https://theklog.co/vegan-k-beauty-guide/
[access: 04 11 2020].
LEE, K., 2019. A Complete Guide to Vegan and Cruelty-Free K-Beauty Products. [online]
Available at: https://theklog.co/vegan-k-beauty-guide/
[access: 04 11 2020].
