Junseok Kim

Author: Junseok Kim

What is Service Marketing?

Service Marketing Approach in Hospitality Service marketing is the No.1 strategy in the hospitality industry. They offer intangible services to satisfy customers or guests. Service

Macro Environment and Micro Environment

Table of Content Macro Environment PESTE Analysis Micro Environment SWOT Analysis Bibliography Macro Environment Macro-environment is composed of political, economic, sociocultural, technological, and environmental forces,

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