Introduction
There are numerous entertainment industries that brighten our lives all around us. They are frequently utilized for leisure and relaxation and are an important part of our daily lives. These activities have been reduced in recent years due to the impacts of the epidemic, but they are now enjoyed by the same number of individuals as previously. They are in high demand, and the impacts they have on humans are numerous.
Types of entertainment industries
The entertainment industry is a business that creates value for people by doing or watching something interesting that they enjoy. There are many jobs in the entertainment industry (Spacey, 2019).
・Film
People who work in the entertainment industry produce animations and movies and deliver the images to many people.
・Music
Create and provide music and performances in front of many people. They are also involved in the production of music videos for artists.
・Media
This entertainment provides a lot of information. We take information from many forms of entertainment, such as film, music, television, and radio. Some media have content that is different from entertainment.
・Sports
We can cheer ourselves up while enjoying watching sports. They are often broadcast in the media.
・Attractions
This includes amusement parks, theme parks, zoos, and so on. They make us have fun, and we can spend enjoyable time in their places.
・Cultural Events
People work in the entertainment industry, which plans and holds cultural events such as festivals and parades.
・Performance Art
There is much performance art in our lives, and it is most susceptible in the entertainment industry. They include concerts, theater, dance performances, circuses, comedy, and magic shows.
・Night Economy
Activities that celebrate the night are one of the most important entertainment industries. For example, nightclubs and karaoke
The effect of the entertainment industry on our lives
According to Divine Wellness (2021), entertainment is essential in our lives. When you’re busy or feeling down, these activities can help you get your energy back. In addition, they help maintain and promote health and well-being, making our lives happier. Therefore, entertainment has many effects:
・Relieve stress
Participating in entertainment and good times can help relieve stress and pain. Therefore, we can make our lives richer and happier.
・Cultivate culture
Many recreational activities can build community culture.
・Promote creativity
We can hone our creativity through entertainment. For example, in movies, animations, and so on, advanced equipment and technology are introduced in order to further develop entertainment. The entertainment industry uses its talents to create interesting projects that meet people’s needs.
・“Be a change of heart.”
By having fun through entertainment, people can rest their minds and bodies, so they can avoid mundane daily life and stress. As a result, it will lead to a change of mood, and they will feel joy and enjoyment in their lives.
・Increase productivity and efficiency.
People can be more active when they are relaxed. Therefore, they can take a break and do something fun to recharge their energy and concentrate more on their work.
・Developing self-esteem
Enjoying time with family and friends boosts self-confidence and self-esteem. This allows us to reach big goals.
・Create friendship
Through entertainment, we can make more friends, which improves our communication skills and teamwork. In addition, we can be more sociable than before, so we can interact with more people and feel less anxious about social activities.
How can we spread the entertainment industry to more people?
Wentley (2022) states that in the entertainment industry, it is necessary to inform people about the events and activities that we are preparing in order to attract clients. Because the Internet has evolved in recent years, using it to make an announcement is more successful than using fliers. A digital approach based on the Internet can convey information more quickly.
Examples of advertising methods using the Internet
・Get website
By creating a website, we can get more people to know our brand, and we can also tell them about the effects we can expect from it. It is important to use the logo and domain correctly to convey the anticipation and enjoyment of the event to as many people as possible. Moreover, they can give greater credibility and value by including not only information about the event but also the history, mission, and contact information of the person or company.
・Increase email list
Since it is sometimes not possible to correctly understand the information from the website alone, we are increasing expectations for the event by communicating directly by e-mail.
・Information sharing on social media
We can let more people know about ourselves through posting on media such as Facebook, Instagram, and YouTube and increase the number of fans to spread the details about the event to more people.
・Convey fun with a video
Before attending an event, we watch the artist’s YouTube videos as well as past event videos. Video marketing is really beneficial since it allows us to express information that words alone cannot. In the entertainment industry, we may highlight how significant our event is by developing a video that shows everything we have to offer. As a result, tickets are purchased and venues are visited.
・Promote with paid digital propaganda
Advertising on social media and Google can produce enormous riches for the entertainment business. These ads are displayed in response to certain keyword searches, geographic locations, hobbies, and so on. Through such advertisements, we can get to the homepage and learn more about the event.
Conclusion
There are several forms of entertainment, and they are necessary in our lives because they allow us to entertain others. The pandemic’s influence has lessened in recent years, and those activities have become more active. To increase interest in entertainment, we should execute various marketing operations and promote entertainment more extensively.
References
Spacey, J. (2019). 10 Examples of the Entertainment Industry. [online] Simplicable. Available at: <https://simplicable.com/new/entertainment-industry> [Accessed 31 March 2023].
Divine You Wellness (2021). Importance of Entertainment in Life: Why It is So Important? [online] Divine You. Available at: <https://divineyouwellness.com/blog/why-is-entertainment-important-in-our-life/#:~:text=Entertainment%20has%20always%20been%20an> [Accessed 31 March 2023].
Wentley, S. (2022). Entertainment Marketing: Tips for your Recreation, Arts, or Entertainment Business. [online] Constant Contact. Available at: <https://www.constantcontact.com/blog/entertainment-marketing-tips-for-your-recreation-arts-or-entertainment-business/> [Accessed 5 April 2023].
